THE FOUNDER TOOLKIT
A clearer answer for the next decision.
Use focused calculators for revenue, runway, pricing, acquisition, retention, and the practical work around launching a company.
- 10live tools
- 7categories
- 13in progress
BROWSE BY CATEGORY
Start where the question lives.
Each collection connects related decisions so your assumptions stay consistent.
SaaS Metrics
Connect recurring revenue, retention, acquisition cost, and customer value.
7 availablePayments
Estimate processing fees, net proceeds, and provider tradeoffs.
1 available · 2 coming soonStartup Finance
Plan cash, burn, profitability, and valuation with connected assumptions.
2 available · 3 coming soonMarketing
Track campaigns and connect traffic, conversion, and return on spend.
3 coming soonSEO
Build the technical signals that help search engines understand your pages.
3 coming soonLaunch Tools
Prepare practical founder decisions before shipping your next idea.
1 coming soonDesign & Development
Handle the small technical details that make a product feel complete.
1 coming soonSAAS METRICS
SaaS Metrics
Connect recurring revenue, retention, acquisition cost, and customer value.
Explore categoryMRR Calculator
Calculate monthly recurring revenue and your annual run rate.
Open toolSaaS Pricing Calculator
Model sustainable subscription pricing from costs, margins, and profit goals.
Open toolARR Calculator
Build an MRR bridge and calculate annual recurring revenue.
Open toolCustomer Acquisition Cost Calculator
Calculate simple or fully loaded customer acquisition cost.
Open toolLTV Calculator
Estimate SaaS customer lifetime value from ARPA, margin, and churn.
Open toolLTV CAC Ratio Calculator
Compare LTV with CAC, target-ratio headroom, and payback.
Open toolChurn Calculator
Calculate customer churn, revenue churn, GRR, and NRR.
Open toolStripe Fee Calculator
Estimate processing fees and the amount you keep.
Open toolPayPal Fee Calculator
Estimate PayPal fees, net proceeds, and the amount to charge.
View planned toolPayment Fee Comparison
Compare provider fees for the same transaction profile.
View planned toolSTARTUP FINANCE
Startup Finance
Plan cash, burn, profitability, and valuation with connected assumptions.
Explore categoryStartup Runway Calculator
Estimate cash runway to a reserve and compare expense-cut scenarios.
Open toolBurn Rate Calculator
Calculate gross burn, net burn, cost mix, and reduction targets.
Open toolProfit Margin Calculator
Turn revenue and costs into a clear margin.
View planned toolBreak Even Calculator
Find the sales you need to cover your costs.
View planned toolStartup Valuation Calculator
Explore a valuation using clear assumptions.
View planned toolMARKETING
Marketing
Track campaigns and connect traffic, conversion, and return on spend.
Explore categoryUTM Builder
Build campaign URLs you can track consistently.
View planned toolConversion Rate Calculator
Turn visitors and conversions into a comparable conversion rate.
View planned toolROAS Calculator
Compare attributed revenue with advertising spend.
View planned toolLAUNCH TOOLS
Launch Tools
Prepare practical founder decisions before shipping your next idea.
Explore categoryDESIGN & DEVELOPMENT
Design & Development
Handle the small technical details that make a product feel complete.
Explore categoryNOT SURE WHERE TO START?