FREE SAAS METRICS TOOL
SaaS Pricing Calculator
Model sustainable subscription pricing from costs, margins, and profit goals.
COSTS, MARGIN, AND UNIT ECONOMICS
Build a sustainable SaaS price
Planning guidance only. Taxes, annual-plan discounts, refunds, failed payments, expansion revenue, plan mix, and willingness to pay are not modeled. Currency selection changes formatting, not values.
THE MODEL
A SaaS pricing calculator built for real constraints
This SaaS pricing calculator helps bootstrapped founders connect a monthly subscription price to operating costs, per-customer delivery costs, payment fees, profit goals, and gross margin. It is designed for decisions where runway matters—not just for multiplying customers by a price.
The result complements your MRR model: MRR shows the revenue run rate, while this tool asks whether that revenue can support the product and the founder behind it.
Core SaaS pricing formulas
Contribution per customer = price − variable cost per customer − payment feeBreak-even price = the lowest price where customer contribution covers monthly fixed costsGross margin = (revenue − variable costs − payment fees) ÷ revenueRecommended price = max(target-profit price, target-margin price)Payment percentage fees are rounded to the nearest cent for each customer payment before monthly totals are calculated. Gross profit excludes fixed operating costs; projected monthly profit subtracts them.
Cost-plus pricing
Cost-plus pricing starts with the cost to deliver the product, allocates fixed costs across an expected customer base, and adds room for profit. It is especially useful for bootstrapped SaaS products with meaningful infrastructure, AI, API, onboarding, or support costs.
Its strength is financial discipline. Its weakness is that your costs do not determine what customers are willing to pay. Use the minimum break-even price as a floor, then compare the recommended price with market alternatives and the value your product creates.
Value-based pricing
Value-based pricing anchors the price to the outcome a customer receives: revenue gained, time saved, risk reduced, or a painful alternative replaced. A product that saves a team ten hours each month may support a much higher price than its hosting bill suggests.
Interview customers, test packaging, and measure conversion at different price points. Then return to this software pricing calculator to confirm that the value-based price also produces healthy margins and enough cash to keep improving the product.
Why there is no single correct SaaS price
A pricing model cannot observe willingness to pay, competitive positioning, brand trust, feature differentiation, buyer budgets, or how packaging changes behavior. That is why this calculator provides guidance rather than an absolute correct price.
Use it to reject unsustainable prices, identify which assumption drives the recommendation, and prepare pricing experiments. The $9, $19, $29, $49, and custom scenarios reveal the tradeoff between accessibility, MRR, gross margin, and the number of customers required to break even.
Connect price to CAC, LTV, and payment fees
A viable price also needs to support acquisition and retention. Compare the result with the CAC Calculator, then estimate customer value with the LTV Calculator. When you enter churn and CAC here, the calculator adds a simple payback period and gross-profit LTV:CAC estimate.
Payment assumptions can materially affect lower price points because a fixed fee consumes a larger share of each charge. Validate the rates in the Stripe Fee Calculator. For a broader fixed-cost view, compare the customer threshold with the Break Even Calculator.
How to use the recommendation
Start with conservative customer volume and complete delivery costs. Review the break-even price, then inspect whether the profit or margin constraint sets the recommendation. Finally, compare familiar price points and test the strongest candidates with real buyers.
Revisit the model when infrastructure usage, support burden, processor pricing, churn, acquisition channels, or customer mix changes. Consistent assumptions make trend comparisons far more useful than false precision.
COMMON QUESTIONS
SaaS pricing questions
How does the SaaS pricing calculator recommend a price?
It finds the cent-level price needed to reach your monthly profit target at the expected customer count, then compares that with the price needed to support your target gross margin. The higher constraint becomes the recommendation.
What costs belong in the model?
Put recurring business costs that do not scale directly with customers in fixed operating costs. Put hosting, AI or API usage, support delivery, and other costs that grow with each customer in the per-customer fields. Keep founder compensation treatment consistent with how you define profit.
Should I include free users in expected customers?
No. Use active paying customers because the calculator applies subscription revenue and a payment fee to every customer in the model. Model free-user infrastructure separately or allocate it into paid-customer costs.
Why is the target-margin price different from the break-even price?
Break-even only covers variable, payment, and allocated fixed costs at the expected customer count. A gross-margin target adds room for product development, sales, administration, volatility, and future investment.
How should I model annual plans?
Convert the annual price and annual payment fee to a monthly equivalent for directional planning, but remember that annual billing changes cash timing, discounts, churn behavior, and payment-fee frequency. This calculator assumes one payment per customer per month.
Does the calculator account for taxes or refunds?
No. Add expected taxes you absorb, refunds, credits, and failed-payment losses to other variable cost when appropriate, or model them separately. The tool also excludes plan mix and expansion revenue.